How can you tell when your business requires a local SEO strategy? If your business is based online, you have to wonder if your business is good enough to draw customers in from a few miles away. You also have to wonder if people will be willing to drive ten minutes to get to you. Hiring digital marketers like digital marketing agency Denver puts you on the map, but what about customers a mile away? Are they willing to patronize your product and services? That’s where local SEO comes into the picture. Keep reading to find out what local SEO is and why it is essential.
What is Local SEO?
Local SEO is basically the method of optimizing your platform to attract business from searches close to you on various search engines. Most people exploring search engines are looking for local information. When people search for a local store or find one, they’re usually willing to cover the distance. Local SEO works to progress your business in many ways and is implemented by some top marketing agencies like the digital marketing agency Denver for your business. To demonstrate the benefit of local SEO for your business, below are five reasons why it is essential.
- It Places Your Business In Front of Customers
Gone are the days when you need to get a newspaper and search through before you can locate a close business offering the services you need. Today, everything is quite easier, and you can easily type in what you’re looking for to find it on the internet. The best part about adding ‘near me’ brings your search a little closer to home. Local SEO uses specific keywords like ‘near me’ to help your page rank in search engine results. Top agencies like digital marketing agency help you utilize this to serve a localized community while still extending your reach globally.
- Helps Boost Your Organic and Local Pack Ranking
When you utilize local SEO, it requires you to list your business name, address, and number consistently on different business directories. When people search for your business or products you offer, search engines tend to include this information in the result. Consistency helps to make search engines trust the data provided and consider it valid enough to rank.
- Increases Your Backlink
When you use local SEO, and your data is considered valid, more authoritative and trusted sites will be willing to link back to you. Backlinks help to validate your business experience and show Google that your site is a viable force on the internet. You can get more backlinks by joining different business groups and networking at local events.
- Improves Your Chances of Landing On the First Pages of Search Results
When you work with digital marketing agency Denver to incorporate local SEO into your business, it improves your chance of landing on the first page. Online business directories tend to take up space on search engine results. That’s why you need to get your business listed. Look for ways to do these so your potential customers can easily find you in town and across town.
- Provides Your Business With Opportunities
If your business is found relevant to keywords, is close to the searcher’s location, and stands out online, opportunities await you. Third-party websites might also choose to review your business if they think your website is authoritative. Customers can also choose to post reviews about your business on directories, making other customers interested in patronizing your business.