And caricatures work as well as Personalized Basketballs, umbrellas, and keyholders to increase brand awareness and patronage. A caricature is a drawn picture that uses sketching, pencil strokes, or other creative sketches to simplify or overstate the characteristics of its subject. Draw caricature [วาดการ์ตูนล้อเลียน, which is in the term Thai] helps in enhancing a person’s essential nature by making a more entertaining version of them with a sense of humor. This brings friends and family together for a fun-filled activity. They work best when they complement each other and it is observed that it is a very powerful tool used by businesses to communicate their message from the brand. Let us see how:
- Caricatures Make boring ideas into interesting ones
No one likes to read boring and unpleasant posts these days. What if brands convert the same message into an interesting form? It is possible with the help of caricatures that brand can convey their messages in a more exciting and interesting way to customers. Caricatures can easily attract customers towards their brands and thereby help in driving traffic to the brand.
- They encourage people to engage and participate
Brands work with two motives in their mind, reaching out to huge masses and increasing sales. Here come caricatures which play a great role in helping the brand to fulfill their motives. Normal cartoon or gif characters cannot help the brand reach that level, which animations and caricatures can do. They can convey the company’s message to the customers and engage them to interact and participate with the brand which will automatically lead to engagement and sale of the company’s product.
- Fast and Flexible to make
Drawing or creating caricatures is a very simple, easy, and flexible process. It includes no digital complications or tools to be used while drawing caricatures. It is made by sketching and creative colors and some pencil strokes shaded effects.